Review Request Email Templates for Contractors

A good review request email is short, personal and sent within a day or so of the job. It names the work, includes one direct link to your Google review form, and asks for an honest review, not a five-star one. It never offers anything in return. Below are templates you can copy for HVAC, plumbing, electrical and general service calls, plus the rules that keep them working.

What every review request needs

Before the templates, the five things that matter more than the wording:

1. Send it soon. Same day or next, while the fix is still fresh.
2. Name the job. "Your furnace repair on Tuesday" beats "your recent service".
3. One link. The direct link to your Google review form, not three platforms.
4. Ask for honesty. "Would you share how it went?", not "Please leave us 5 stars!"
5. No incentives. No discount, no drawing, no gift card. Google's policy prohibits offering incentives "such as payment, discounts, free goods and/or services" in exchange for a review (Google Maps content policy), and plenty of templates you'll find online break that rule.

And send it to every customer, not only the ones you think were happy. The same Google policy prohibits businesses that "selectively solicit positive reviews from customers". More on that in what review gating is, and why to avoid it.

To get your link: on a computer, open your Google Business Profile, select Read Reviews, then Get more reviews, then Copy (Google Business Profile Help).

Six templates you can copy

Replace everything in curly braces. Keep the link on its own line so it is easy to tap on a phone.

Template 1: General service call

Subject: How did we do today, {first name}?

Hi {first name},

Thanks for having {technician first name} out today for {job description}. If you have a minute, we'd appreciate an honest review. It helps other homeowners in {town} decide who to call.

{Google review link}

If anything wasn't right, reply to this email and we'll make it right.

{Your name}
{Business name} · {phone}

Why it works: it names the tech and job, has one link, and gives an unhappy customer a direct way to reach you without hiding the review link.

Template 2: HVAC repair

Subject: Is the heat staying on, {first name}?

Hi {first name},

{Technician first name} got your furnace running again this morning. We hope the house is warming up.

If you have a moment, would you share how the visit went? Other homeowners read these when their own heat goes out.

{Google review link}

And if the furnace acts up again, call us at {phone}. We'd rather hear from you than have you wait.

{Your name}, {Business name}

Why it works: it leads with the outcome the customer cared about. The review ask comes second, and the offer of help is real. Swap "heat" for "AC" in July.

Template 3: Plumbing emergency

Subject: Thanks for calling us last night

Hi {first name},

Sorry your evening got interrupted by {problem}. We're glad {technician first name} could get there and get it stopped.

Once things have settled, we'd be grateful for an honest review:

{Google review link}

If any water damage shows up now that wasn't obvious last night, give us a call at {phone}.

{Your name}, {Business name}

Why it works: it acknowledges the stress. After an emergency, customers remember how you made them feel as much as what you fixed.

Template 4: Installation or replacement

Send this once the install is complete and the system has run for a day or two.

Subject: How's the new {system} working out?

Hi {first name},

It's been a couple of days since we installed your new {system}. We hope it's running quietly.

If you'd share an honest review of the install, from quote to cleanup, it would help other homeowners making the same decision:

{Google review link}

Questions about the new system? Reply here or call {phone}.

{Your name}, {Business name}

Why it works: a big purchase deserves a slightly later ask, once the customer has lived with it.

Template 5: Electrical job

Subject: All good with the {job}, {first name}?

Hi {first name},

Thanks for trusting us with your {panel upgrade / EV charger / outlet repair}. {Technician first name} said everything tested well before leaving.

If you have a minute, we'd appreciate an honest review:

{Google review link}

Anything flickering or tripping since? Call us at {phone} and we'll come back out.

{Your name}, {Business name}

Template 6: One short reminder (optional)

Send no more than one reminder, a few days later, and only to customers who haven't responded.

Subject: Quick favor, {first name}

Hi {first name}, just a short follow-up on your {job} last week. If you have a minute for an honest review, here's the link: {Google review link}. Thanks either way.

Phrases to avoid

• "Leave us a 5-star review." Asking for a specific rating pressures the customer, and it reads as fishing.
• "Get 10% off your next service when you leave a review." An incentive. Google prohibits it, and the FTC rule bans incentives conditioned on a review expressing a particular sentiment (16 CFR § 465.4).
• "If you were happy, please review us. If not, contact us first." That's review gating in one sentence.
• "Review us on Google, Facebook, Yelp and Nextdoor." Four choices usually means zero clicks.

When and how often to send

• Once per job. A customer who calls you three times a year shouldn't get a request every time. Space them out.
• Within a day or so. Or after a day or two of use, for installs.
• At most one reminder.
• From a real person's name, with a reply-to address someone actually reads.

Tracking what happens

Keep a simple record: jobs completed, requests sent, and new reviews appearing on your profile. If requests go out and reviews don't appear, the problem is usually the link (is it the direct one?) or the timing (is it going out days late?). And read the replies. A customer who answers "the tech was great but the invoice was wrong" has just told you something the review never would.

Doing this without doing it by hand

Copying templates works until the office gets busy. That's usually the week you'd most like reviews, and the week nobody sends them.

FSM Navigator is one app for running a service business, from first booking through quoting, dispatch and invoicing to renewals, so it already knows when a job is done and who did it. Its review requests send the ask for you about a day after each completed job. The customer rates the visit from 1 to 5 stars, and on Pro and Enterprise everyone who rates sees your Google review link. Low ratings also get a private feedback form, and on Pro and Enterprise your team gets an alert so someone can call. The rating email itself runs on every plan, including Free.